eBRC Research Report 5

The Role of Business for Competitive Advantage in the Transforming of European Food and Non-food Retail Business

Richard Windischhofer

This report investigates evolution, competition and strategies of the European Food and Non-Food Retailing scene in an increasingly dynamic environment, where survival and growth calls for strategies that all include e-Business in one way or the other. Whether Information and Communication Technology (ICT) is used to increase supply chain efficiency (B2B) or for creating new distribution channels and value-added services, e-Business is involved everywhere.

This report is a holistic work describing retailing transformation, its effects on strategy and competitive advantage and the role of electronic business within the entire value chain (B2B and B2C). The topic is pursued from the management perspective of a retailing firm.

This study is directed to anyone who aims to gain a basic insight on the issues of retailing and e-Business. The writer hopes that especially students will benefit from this study as an introduction to strategy, retailing and e-Business.

Distribution
e-Business Research Center eBRC
Published by
Tampere University of Technology (TUT) and
University of Tampere (UTA)

Printed edition ISSN 1459-0158 ISBN 952-15-0950-3 (TUT) 951-44-5548-7 (UTA)	Electronic edition ISSN 1459-0166 ISBN 952-15-0951-1 (TUT) 951-44-5549-5 (UTA)

Printed by Cityoffset Oy, Tampere 2002