eBRC Research Report 7

Students´ Online Buying Behaviour - a Comparitive Study between Finland and the USA

Mika Hannula & Chuck Comegys

This study investigates the online purchase behavior of a key segment of the population, the university-aged students, from the two countries having the highest potential in e-commerce in the world: Finland and the United States.

The objective of the study is to find out whether the students from the two countries studied approach the buyer’s decision process in their use of Internet and if so, whether they approach it in different ways.

The results provide useful information for companies having or planning to have a role in consumer e-marketing as well as for academia with an interest in e-commerce.

Download the report (pdf)

Distribution
e-Business Research Center eBRC
Published by
Tampere University of Technology (TUT) and
University of Tampere (UTA)

Printed edition ISSN 1459-0158 ISBN 952-15-0993-7 (TUT) 951-44-5646-7 (UTA)	Electronic edition ISSN 1459-0166 ISBN 952-15-0992-9 (TUT) 951-44-5647-5 (UTA)

Printed by Cityoffset Oy, Tampere 2003