Table of Contents

VOLUME I

TRACK 1 ELECTRONIZATION (DEVELOPMENT) OF BUSINESS

Session 1

MEASURING CUSTOMER PERCEIVED VALUE OF E-SERVICES
Kristina Heinonen, Tore Strandvik, Hanken - Swedish School of Economics and business administration

WEB USERS’ OPTIMAL ON-LINE EXPERIENCE: A PROPOSED EXAMINATION OF A MATCHING HYPOTHESIS
Fang Wan, University of Manitoba; Ning Nan, University of Michigan; Malcolm Smith, University of Manitoba

IMPULSE BUYING ON THE INTERNET: ENCOURAGING AND DISCOURAGING FACTORS
Nina Koski, University of Tampere

Session 2

ATTRACTION OF COMPANY ONLINE COMMUNITIES
Maria Mäntymäki, Tuula Mittilä, University of Tampere

SOURCES OF VALUE-CREATION IN CONSUMER-ORIENTED ONLINE COMMUNITIES – RESULTS FROM A PILOT STUDY
Miia Äkkinen, Virpi Kristiina Tuunainen, Helsinki School of Economics

CRM IN THE INSURANCE INDUSTRY: AN ATTEMPT TO USE SURVIVAL ANALYSIS IN RETENTION AND CROSS SELLING
Maria T. Salazar, Tina Harrison, Jake Ansell, University of Edinburgh

Session 3

SERVICES, E-SERVICES AND E-SERVICE INNOVATIONS ─ COMBINATION OF THEORETICAL AND PRACTICAL KNOWLEDGE
Raija Järvinen, Uolevi Lehtinen, University of Tampere

THE EMERGENCE AND EVOLUTION OF E-BANKING IN SAUDI ARABIA: THE CASE OF SAMBA FINANCIAL GROUP
Mohammed Ben-Jadeed, Alfonso Molina, University of Edinburgh

GOING DIGITAL ─ EVOLVING DIMENSIONS OF eGOVERNMENT
Jyri Naarmala, University of Vaasa

Session 4

THE RATIONALE OF FINANCIAL SHARED SERVICE CENTRES IN LOCAL GOVERNMENTS
Timo Hyvönen, University of Tampere; Janne Järvinen, University of Oulu; Lasse Oulasvirta University of Tampere; Jukka Pellinen, University of Jyväskylä

DONEGAL INTEGRATED SERVICE DELIVERY PROJECT: DEVELOPING A SYSTEMATIC APPROACH TO SERVICE MODERNISATION AND THE MANAGEMENT OF CHANGE
Tony Kieran, Donegal County Council

THE CHALLENGES OF RISK MANAGEMENT IN DIGITAL SUPPLY NETWORKS
Jukka Hallikas, Lappeenranta University of Technology; Iris Karvonen, VTT Industrial Systems; Mika Ojala, Tampere University of Technology; Tony Rosqvist, VTT Industrial Systems

Session 5

VIRTUAL TEAMS AS KNOWLEDGE SHARING VENUES
Marja Eriksson, Satu-Marja Mäkinen, University of Tampere

Session 6

CUSTOMER PERCEIVED QUALITY IN INNOVATIVE ELECTRONIC INSURANCE SERVICES IN B2B CONTEXT
Aki Ahonen, University of Tampere

CONSUMER ATTITUDES AND REACTIONS TOWARDS THE USE OF PERSONAL CUSTOMER INFORMATION IN MARKETING
Mirella Lähteenmäki, Helsinki School of Economics

A CONSTRUCTION KIT FOR THE APPLICATION OF WORKFLOW-MANAGEMENT-SYSTEMS IN PRODUCTION ENVIRONMENTS
Klaus Heinz, Horst-Artur Crostack, Oliver Grimm, Reiner Sackermann, Wissem Ellouze, University of Dortmund

Session 7

AN OUTSOURCING PARTNERSHIP MODEL
Marianne Kinnula, University of Oulu

THE POSSIBILITIES OF LIFE CYCLE COSTING IN OUTSOURCING DECISION MAKING
Anni Lindholm, Petri Suomala, Tampere University of Technology

APPLYING THE VALUE RE-ENGINEERING FRAMEWORK TO SERVICES: A LONGITUDINAL IT OUTSOURCING CASE
Heli Syväoja, IBM Finland; Kimmo Pekkola, Fujitsu Services Oy Finland

TRACK 2 MANAGEMENT OF INFORMATION AND KNOWLEDGE

Session 1

COMPETITIVENESS OF KNOWLEDGE INTENSIVE SERVICES
Marjo Haataja, Jussi Okkonen, Tampere University of Technology

BUSINESS ECOSYSTEM AS THE NEW APPROACH TO COMPLEX ADAPTIVE BUSINESS ENVIRONMENTS
Mirva Peltoniemi, Elisa Vuori, Tampere University of Technology

KNOWLEDGE-INTENSIVE BUSINESS SERVICES AND CO-PRODUCTION OF KNOWLEDGE – THE ROLE OF PUBLIC SECTOR?
Jari Kuusisto, Anmari Viljamaa, SC-Research

Session 2

ELECTRONIC BUSINESS: DEPLOYMENT AND STRATEGIES A CASE STUDY: VACON PLC, A FINNISH MEDIUM SIZED ENTERPRISE
Heidi Puurunen, Josu Takala, Vaasa University

AN EXPLORATORY STUDY OF THE ROLES OF INTERNET COMMUNICATION IN BUSINESS RELATIONSHIPS
Nataša Golik Klanac, Hanken – Swedish School of Economics and Business Administration

Session 3

TRUST-RELATED TECHNOLOGIES FROM THE CONSUMER'S POINT OF VIEW ─ FEATURES SPECIFIC TO E-HEALTH SERVICES
Riku Lemmetty, Kari Mäkelä, Telemedicine Laboratory, Digital Media Institute, Tampere University of Technology

FRAMEWORK FOR CONSUMER RELATED TRUST ISSUES IN E-COMMERCE
Minna-Kristiina Paakki, University of Tampere

Session 4

DEVELOPMENT OF A PERFORMANCE MEASUREMENT SYSTEM IN A KNOWLEDGE-BASED PUBLIC ORGANIZATION
Hannu Rantanen, Tuija Oikarinen, Lappeenranta University of Technology, Lahti Unit

WEB-BASED BOUNDARY ELEMENTS IN THE MANAGEMENT OF INTERNAL AND EXTERNAL COMPLEXITY IN AN INDUSTRIAL ORGANIZATION THE CASE OF OUTOKUMPU COPPER PRODUCTS OCP EUROPE, EPC ELECTRICAL POWER & COMPONENTS BUSINESS LINE
Marjatta Maula, Tampere University of Technology

SUPPORT SYSTEM REQUIREMENTS FOR AN APPLIED COST-BENEFIT-SHARING-MODEL
Iwo Riha, University of Dortmund; Stefan Weidt, Fraunhofer Institute of Material Flow and Logistics

TRANSITIONS IN MASS CUSTOMIZATION STRATEGIES – REQUIREMENTS FOR INFORMATION SYSTEMS
Jaakko Riihimaa, Seinäjoki Polytechnic; Mikko Ruohonen, Marko Mäkipää, University of Tampere

VOLUME II

Session 5

THE ROLES OF INTERNAL AND EXTERNAL INFORMATION IN BUSINESS INTELLIGENCE
Virpi Pirttimäki, Tampere University of Technology

DISCOVER HIDDEN CORPORATE INTELLIGENCE NEEDS BY LOOKING AT ENVIRONMENTAL AND ORGANIZATIONAL CONTINGENCIES
Alessandro Comai, ESADE - University Ramon Llull

THE ROLE AND TYPES OF BUSINESS INFORMATION IN DIFFERENT “SCHOOLS OF THOUGHT” OF STRATEGIC MANAGEMENT
Marko Mäkipää, University of Tampere

Session 6

LITERATURE RESEARCH APPROACH ON RESEARCH TOPIC: SCANNING COMPETITIVE ENVIRONMENT
Katja Rajaniemi, ABB Oy

Session 7

ABSORPTIVE CAPACITY OF KNOWLEDGE INTENSIVE BUSINESS SERVICES: THE CASE OF ARCHITECTURAL AND ENGINEERING SMES
Jan Waalkens, Rene Jorna, Theo Postma, University of Groningen

CHASING TIME IN ORGANIZATIONS – TEMPORAL STRUCTURING OF R&D WORK FROM THE PERSPECTIVE OF PRACTICE
Soja Ukkola, University of Lapland

MANAGEMENT OF COMMUNICATION NETWORKS IN KNOWLEDGE INTENSIVE SERVICE ORGANIZATIONS – THE PERSPECTIVES OF CONDUIT AND LANGUAGE GAME MODELS
Matti Koivuaho, Tampere University of Technology

Session 8

ARE YOU READY FOR THE RIGHT KNOWLEDGE MANAGEMENT STRATEGY: IDENTIFYING THE POTENTIAL RESTRAINS USING THE ACTION SPACE APPROACH
Roman Wong, Barry University; Tarja Tiainen, University of Tampere

THE CONCEPT OF REGIONAL CATALYST IN THE CONTEXT OF THE DIGITAL BUSINESS ECOSYSTEM
Eeva Salminen, eBRC; Andrea Nicolai, T6; Petri Räsänen, Technology Centre Hermia Ltd; Marko Seppä, eBRC

THE ROLE OF SCIENCE PARKS IN DEVELOPING COMPANY NETWORKS
Anne-Mari Järvelin, Professia Ltd.; Hanna Koskela, University of Tampere

TRACK 3 STRATEGIZING IN KNOWLEDGE SOCIETY

Session 1

STAKEHOLDER MANAGEMENT AS A PLAY
Kalle Pajunen, Juha Näsi, Tampere University of Technology

STRATEGISING IN MULTI-VOICED BUSINESS SETTINGS
Hanna Lehtimäki, Life Works Consulting Ltd.; Johanna Kujala, Tampere University of Technology

EVOLVEMENT OF TRUST AND MUTUALITY IN EARLY STAGES OF INTERORGANISATIONAL COLLABORATION
Jari Ylitalo, Eerikki Mäki, Kirsi Ziegler, Helsinki University of Technology

Session 2

DEVELOPING MEASURES FOR MANAGERS' STAKEHOLDER ORIENTATION: A BUSINESS ETHICS PERSPECTIVE
Johanna Kujala, Tampere University of Technology

CORPORATE SOCIAL RESPONSIBILITY IN CSR REPORTS
Meri Vehkaperä, University of Jyväskylä

FOUR WAYS OF DEFINING A NARRATIVE IN BUSINESS ETHICS RESEARCH
Anna-Maija Lämsä, Marianne Ekonen, University of Jyväskylä

Session 3

BUSINESS MODELS IN THE EMERGING CONTEXT OF MOBILE ADVERTISING
Hanna Komulainen, Tuija Mainela, Jaakko Sinisalo, Jaana Tähtinen, Pauliina Ulkuniemi, University of Oulu

BUSINESS DESIGN: THE CASE OF A DIGITAL ART STUDIO
Sébastien Caisse, Benoit Montreuil, CENTOR, Laval University

Session 4

USING ONTOLOGIES FOR STRATEGIC EARLY WARNING SYSTEMS - A PRELIMINARY ASSESSMENT OF POTENTIALS AND DRAWBACKS
Stephan Cappallo, Sven Wiegand, University of Duisburg-Essen

EXECUTIVE USE OF STRATEGY TOOLS: BUILDING SHARED UNDERSTANDING THROUGH BOUNDARY OBJECTS
Sari Stenfors, Leena Tanner, Ilkka Haapalinna, Helsinki School of Economics

Session 5

NETWORK CAPABILITY OF SMALL AND MEDIUM-SIZED ENTERPRISES
Tiina Lemmetyinen, Lea Ahoniemi, Business Research and Education Centre, University of Tampere

COMMUNICATION IN INTERORGANIZATIONAL COLLABORATION: A CASE STUDY
Kirsi Ziegler, Jari Ylitalo, Eerikki Mäki, Helsinki University of Technology

Session 6

STRENGTHENING EMERGING INDUSTRIES IN THE LESS FAVOURED REGIONS THROUGH “BRINGING KNOWLEDGE IN” MECHANISM
Kati-Jasmin Kosonen, SENTE, University of Tampere

FROM CAPITAL INVESTORS TO KNOWLEDGE INVESTORS: THE RISE OF ENTREPRENEURIAL VENTURE-TO-CAPITAL
Richard Harrison, University of Edinburgh Management School; Hannu Jungman, Tampere University of Technology; Marko Seppä, eBRC

INSTITUTIONAL INVESTOR’S DECISION MAKING CRITERIA FOR INVESTING IN VENTURE CAPITAL FUNDS
Harri Kinnunen, University of Jyväskylä

Session 7

A REAL-TIME EVALUATION OF INTELLECTUAL CAPITAL, INTELLECTUAL PROPERTY AND INTELLECTUAL PROPERTY RIGHTS IN EARLY-STAGE ON-LINE ENTERPRISES
Geoff Gregson, Richard Harrison, University of Edinburgh

TRUST OR CONTROL ─ GOVERNANCE CONCEPTS FOR VIRTUAL ORGANIZATIONS
Christoph Lattemann, Thomas Köhler, University of Potsdam

KNOWLEDGE CREATION AND DISSEMINATION IN VIRTUAL ORGANIZATIONS
Asta Savaneviciene, Kestutis Duoba, Kaunas University of Technology

Session 8

EXECUTION MATTERS? SEARCHING THE STRATEGY LOGIC FOR GROWTH OF YOUNG HIGH-TECHNOLOGY FIRMS
Jukka Ala-Mutka, Compass Management Partners Oy/Tampere University of Technology

TOWARDS UNDERSTANDING SMALL FIRM INTERNATIONALISATION – TECHNOLOGY BASED SME FOCUS
Sanjay Bhowmick, University of Auckland