Track 1 - Electronization of Business

Session 1

Consumer’s Trust Formation Process in e-Commerce: Development of a Theoretical Framework
Kyösti Pennanen, University of Vaasa/Epanet

Comparison of Trust in the Use of Internet and Mobile Services
Minna-Kristiina Paakki, Minna Pura, CODE University of Auckland; Taina Kaapu, University of Tampere

The End of Attraction: Why People Stop Visiting Company Online Communities?
Tuula Mittilä, Turku School of Economics and Business Administration, Pori Unit; Maria Mäntymäki, University of Tampere

Session 2

Usage of Inter-Organizational Internet Communication in China
Vincent S C Fok, City University of Hong Kong

An Exploration of how Japanese and Canadian SME’s use the Internet for Export-Import Purposes
Conor Vibert, Fred C. Manning School of Business, Acadia University; Dermot Vibert, M.A.

ICT and E-business Adoption of SMEs in the Rovaniemi Region
Mika Saloheimo, University of Lapland

Session 3

The Unity of Consumers’ and Vendors’ Views on e-Commerce
Tero Saarenpää, University of Tampere; Minna-Kristiina Paakki, CODE University of Auckland

Electronic Insurance Service Concept for Consumers – Managers´ Future Visions
Aki Ahonen, University of Tampere; Raija Järvinen, National Consumer Research Centre

Session 4

From Traditional Retailing to E-tailing: The Death and Rebirth of the Hypermarket Format?
Bruno Durand, Université de Nantes; Gilles Paché, Université Montpellier I

E-Accounting Systems Use in Finnish Accounting Agencies
Benita Gullkvist, Mika Ylinen, Vaasa Polytechnic

Session 5

Economic and Social Implications of Business-Process Automation Strategies
Geoffrey Sampson, Sussex University

Integration of Inter-Company Business Processes by Emerging BPO Approaches - Benefits and Risks in System Supplier’s Network
Jorma Papinniemi, Jukka Hallikas, Hannu Kärkkäinen, Lappeenranta University of Technology

Improving ERP Requirement Specification Process of SMEs with a Customer-Centered Analysis Method
Inka Vilpola, Ilkka Kouri, Tampere University of Technology

Session 6

Mobile Advertising or Mobile Marketing. A Need for a New Concept?
Jaana Tähtinen, University of Oulu

Customer References as Marketing Practice in Company Web Sites – Content and Discourse Analysis
Anne Jalkala, Risto T. Salminen, Lappeenranta University of Technology

Democracy in Web Site Development and Maintenance
Roman Wong, Anne Fiedler, Barry University; Tarja Tiainen, University of Tampere

Session 7

Customer Integration – Social and Technology Based Concepts for a Customer Governance
Christoph Lattemann, University of Potsdam; Susanne Robra-Bissantz, University of Nürnberg-Erlangen

Mass Customisation of Services: Benefits and Challenges of Configurable Services
Mikko Heiskala, Kaija-Stiina Paloheimo, Juha Tiihonen, Helsinki University of Technology

Extended Mass Customization – Creating Adaptive Products with Embedded ICT
Marko Mäkipää, University of Tampere; Jaakko Riihimaa, Seinäjoki Polytechnic; Mikko Ruohonen, School of Economics and Business Administration at University of Tampere

Session 8

INVITED RESEARCH PRESENTATION
Creating Value in ICT-enabled Business Education
Clive Reynoldson, Edith Cowan University; Conor Vibert, Acadia University

Evaluating the Effectiveness of an e-Learning System: an Exploratory Study
Dominique Drillon, Calin Gurau, Montpellier Graduate School; Samicha Gautun, University of Montpellier III; Mylène Hardy, University of Montpellier I

Session 9

Learning from Customer Knowledge in Engineering Consulting Firms
Pekka Salmi, Ville Ojanen, Marko Torkkeli, Lappeenranta University of Technology

Towards Relational Customer Orientation – Analysis on Internal Relationship Marketing in an Industrial Professional Organization
Helena Lamberg, University of Tampere

Designing and Modelling B2B-Markets
Juho Mäkiö, Universität Karlsruhe